In the heart of every great outdoor adventure lies a story, and at the core of Langford Industries is a tale of family, passion, and the open road. Founded in November 2019 by Cody and Angela Langford, this isn't just another outdoor gear company – it's a journey that began with a love for kustom kulture and blossomed into a celebration of outdoor living.
From Hotrods to Hiking Trails
Langford Industries didn't start on a mountain trail or in a national park. Its roots trace back to the rumble of engines and the artistry of lowbrow culture. Cody Langford, with his background in hot rod apparel and custom art, brought a unique flair to the outdoor industry. What began as a platform to showcase art and family adventures soon evolved into a hub for gear and gadgets catering to outdoor enthusiasts, campers, overlanders, and those who simply love cruising and hanging out with friends.
A Love Story in the Great Outdoors
The story of Langford Industries is inseparable from the love story of its founders, Cody and Angela. Meeting in Rexburg, Idaho, their relationship was forged in the snow-capped peaks and pristine lakes of the American West. Cody jokes that he "majored in snowboarding for three semesters" at what is now BYU-Idaho, but those days on the slopes laid the foundation for a lifetime of outdoor pursuits.
From their adventures in Yellowstone to snowshoeing in Grand Teton National Park, Cody and Angela's passion for the outdoors is the beating heart of Langford Industries. Their favorite spot? The breathtaking beauty of Jenny Lake, nestled in the shadow of the Grand Tetons.
Brands Born from Passion
Langford Industries is home to two distinctive in-house brands, each reflecting a facet of the Langfords' interests:
1. Defiance Kustoms: An evolution of Cody's Defiance Speed Shop, this brand carries forward the spirit of hot rod culture and custom art that Cody cultivated from 2010 to 2021.
2. Wander Originals: Angela's brainchild, focusing on comfortable, versatile clothing for hikers, campers, and loungers alike, featuring creative and kitschy designs that speak to the outdoor enthusiast's soul.
These brands, combined with carefully curated products from popular outdoor brands (complete with real-life reviews), make Langford Industries a one-stop-shop for adventure seekers.
Family Values in Business
Running a family-owned business in the competitive outdoor industry isn't without its challenges. With limited time and resources, the Langfords have had to get creative, especially when it comes to marketing. But being family-owned also means having the freedom to make decisions that align with their values and vision.
Cody designs the apparel art, which is then pressed in-house. The family manages all logistics and shipping, ensuring a personal touch at every step of the process. Their weekends are sacred, devoted to family time and creating memories that often inspire their next business idea.
Adventures That Inspire
The Langfords' business is fueled by their own adventures. Like the Griswolds from "National Lampoon's Vacation," their family trips are legendary road trips. From packing up the suburban and pop-up camper for weekend getaways to cross-country expeditions, these journeys have shaped their understanding of what outdoor enthusiasts really need.
Their time in Missouri led them to fall in love with the Ozarks, with Roaring River becoming a favorite camping spot. These experiences inform the products they choose to sell and the designs they create.
Looking to the Horizon
The future is bright for Langford Industries. Near-term plans include outfitting their 2022 Jeep Gladiator Overland for off-road adventures, with dreams of Motobilt bumpers and armor dancing in their heads. The debate between a rooftop tent and an off-road camper rages on – a dilemma many of their customers can likely relate to.
As the business grows, Cody and Angela look forward to more travel, connecting with their college-age kids in Idaho, and meeting customers face-to-face at events across the country.
A Family Affair
At its heart, Langford Industries is about family, adventure, and the excitement of the outdoors. Whether it's hitting the beach, finding a new hiking trail, or attending a hot rod or Jeep show, the Langfords are always game for the next big thing.
As they balance late nights of content creation and marketing with family weekends and holiday gatherings, the Langfords are building more than just a business – they're crafting a legacy of adventure, one product at a time.
So the next time you're gearing up for your own outdoor escapade, remember that behind every Langford Industries product is a family that truly understands and shares your passion for adventure. Because for the Langfords, it's not just business – it's a way of life.
From Hotrods to Hiking Trails
Langford Industries didn't start on a mountain trail or in a national park. Its roots trace back to the rumble of engines and the artistry of lowbrow culture. Cody Langford, with his background in hot rod apparel and custom art, brought a unique flair to the outdoor industry. What began as a platform to showcase art and family adventures soon evolved into a hub for gear and gadgets catering to outdoor enthusiasts, campers, overlanders, and those who simply love cruising and hanging out with friends.
A Love Story in the Great Outdoors
The story of Langford Industries is inseparable from the love story of its founders, Cody and Angela. Meeting in Rexburg, Idaho, their relationship was forged in the snow-capped peaks and pristine lakes of the American West. Cody jokes that he "majored in snowboarding for three semesters" at what is now BYU-Idaho, but those days on the slopes laid the foundation for a lifetime of outdoor pursuits.
From their adventures in Yellowstone to snowshoeing in Grand Teton National Park, Cody and Angela's passion for the outdoors is the beating heart of Langford Industries. Their favorite spot? The breathtaking beauty of Jenny Lake, nestled in the shadow of the Grand Tetons.
Brands Born from Passion
Langford Industries is home to two distinctive in-house brands, each reflecting a facet of the Langfords' interests:
1. Defiance Kustoms: An evolution of Cody's Defiance Speed Shop, this brand carries forward the spirit of hot rod culture and custom art that Cody cultivated from 2010 to 2021.
2. Wander Originals: Angela's brainchild, focusing on comfortable, versatile clothing for hikers, campers, and loungers alike, featuring creative and kitschy designs that speak to the outdoor enthusiast's soul.
These brands, combined with carefully curated products from popular outdoor brands (complete with real-life reviews), make Langford Industries a one-stop-shop for adventure seekers.
Family Values in Business
Running a family-owned business in the competitive outdoor industry isn't without its challenges. With limited time and resources, the Langfords have had to get creative, especially when it comes to marketing. But being family-owned also means having the freedom to make decisions that align with their values and vision.
Cody designs the apparel art, which is then pressed in-house. The family manages all logistics and shipping, ensuring a personal touch at every step of the process. Their weekends are sacred, devoted to family time and creating memories that often inspire their next business idea.
Adventures That Inspire
The Langfords' business is fueled by their own adventures. Like the Griswolds from "National Lampoon's Vacation," their family trips are legendary road trips. From packing up the suburban and pop-up camper for weekend getaways to cross-country expeditions, these journeys have shaped their understanding of what outdoor enthusiasts really need.
Their time in Missouri led them to fall in love with the Ozarks, with Roaring River becoming a favorite camping spot. These experiences inform the products they choose to sell and the designs they create.
Looking to the Horizon
The future is bright for Langford Industries. Near-term plans include outfitting their 2022 Jeep Gladiator Overland for off-road adventures, with dreams of Motobilt bumpers and armor dancing in their heads. The debate between a rooftop tent and an off-road camper rages on – a dilemma many of their customers can likely relate to.
As the business grows, Cody and Angela look forward to more travel, connecting with their college-age kids in Idaho, and meeting customers face-to-face at events across the country.
A Family Affair
At its heart, Langford Industries is about family, adventure, and the excitement of the outdoors. Whether it's hitting the beach, finding a new hiking trail, or attending a hot rod or Jeep show, the Langfords are always game for the next big thing.
As they balance late nights of content creation and marketing with family weekends and holiday gatherings, the Langfords are building more than just a business – they're crafting a legacy of adventure, one product at a time.
So the next time you're gearing up for your own outdoor escapade, remember that behind every Langford Industries product is a family that truly understands and shares your passion for adventure. Because for the Langfords, it's not just business – it's a way of life.